“What will I actually pay after the rebate?” is one of the first questions a homeowner asks about a heat pump. If your website doesn’t answer it, they go looking, and the page that answers it best often gets the call.
The problem: rebate programs in Ontario have changed a lot in the last two years. Federal programs closed, amounts moved, and some contractor websites still promote programs that no longer take applications. A page full of outdated numbers costs you trust the moment a homeowner checks.
Here’s how to build a rebate page that stays useful.
Explain who qualifies for what, not just how much
The most useful thing you can tell a homeowner is which situation they’re in. Under Ontario’s Home Renovation Savings program, homes heated with electricity, oil, propane or wood have been eligible for much larger heat pump rebates than homes heated with natural gas. That one distinction tells a homeowner more than a table of figures.
Structure your page around their home:
- “My home is heated with electric baseboard, oil or propane”: what typically applies, and why these homes usually see the biggest benefit.
- “My home has a gas furnace”: what applies, and why many homeowners pair a heat pump with their furnace (a dual-fuel setup) when their air conditioner needs replacing.
- “I’m not sure”: one line inviting them to book an assessment, where you’ll check it for them.
Put figures in one place, with a date
If you show amounts, keep them in a single short box with “at last check, [month and year]” and a link to the official program page from Save on Energy or Enbridge Gas. Update that box when programs change, and nothing else on the site goes out of date.
Avoid promising a final price. Rebates depend on the unit, its size, the home and program rules. “We’ll confirm what applies to your home during the assessment” is honest and invites the next step.
Show the steps, and who does them
Homeowners worry about paperwork more than amounts. A simple numbered list helps:
- In-home assessment and quote, including which program applies.
- Any required pre-installation step (an energy assessment or approval, depending on the program).
- Installation with permits handled.
- Rebate application: say clearly whether you handle it or guide them through it.
If you do the paperwork, say so near the top. It’s a real reason to choose you.
Be careful with savings claims
“Cut your heating bill in half” is the kind of claim that now needs proof under the federal Competition Act. And since the carbon charge on natural gas went to zero in 2025, running-cost comparisons between a heat pump and a gas furnace depend heavily on the house and the electricity plan. Say what you can stand behind: comfort, cooling and heating in one system, and the homes where the numbers usually work best.
End with one action
Every rebate page should end with the same button as the rest of your site: book an in-home assessment. The rebate question is often the moment a homeowner is closest to booking.
Is your website answering the questions homeowners actually ask?
Our free assessment checks your website, your Google profile and your follow-up, and shows you the three fixes that will matter most, including whether your rebate information is helping or hurting. Two minutes to request, no sales call required.